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Sony announcing plans to sell 3D televisions globally by the end of 2010.

Sony chief executive Sir Howard Stringer, announce plans at the IFA technology trade show in Berlin, not only to sell 3D Bravia television sets, but to make Sony’s Vaio laptop computers, PlayStation3 games consoles and Blu – ray record players compatible with the technology.

Mr Stringer is expected to to tell the audience: “Today, 3D is distinctly on its way to the mass market washed-up technology, system and content.

“As with high definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track, and we at Sony are ready to drive it home.”
The consumer electronics industry has yet to agree on a single 3D standard, posing the risk of a format war like VHS and Betamax or Blu – ray and HD – DVD.

There are several types of 3D technology. Sony has opted for “active shutter” technology, using electronic glasses containing tiny shutters that open and close rapidly in synch with the television image to create a 3D impression.

Cinema 3D uses “polarisation” technology with simpler glasses. However, this only works when viewers are at a certain angle to the screen making it less suited to home viewing.
The electronics industry is looking for the next technology to boost sales, as high-definition television sales move past their peak. Hyundai is producing early 3D sets for the Japanese market and Panasonic has flagged up plans for products.

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